The biggest day of the year for every florist is fast approaching. Valentines day can actually make up 40% of a florists’ annual revenue in a 1 to 3 day period. At Enchanted Florist we have even spent the night before V-Day sleeping in the shop on couches and various counters and surfaces. It just doesn’t make any sense to drive home at midnight only to return to the store at 5am. I remember my first valentines day as head designer I was making dozen red rose arrangements 2 at a time. Thank goodness I’m ambidextrous.
The stats for this love filled holiday show that 61% of consumers purchase red roses and the majority of those designs are basic dozen rose bouquets. As a florist that has had my fill of basic and boring bouquets, I say embrace the fun and funky and mix it up this year. Adding other colors and flowers can really impact the design. My favorite flowers to use along side red roses for this holiday are Schwartz callas, gloriosa lilies and Oncidium orchids.
The second most popular color ordered this time of year is of course pink. Don’t be afraid to ask the designer for some contrast in the arrangement like red bull orchids or green hypericum.
If you want to stick with the traditional colors allow your florist the freedom to be creative and make the arrangement stand out. What most people don’t know is that any flowers in red, pink or white are almost triple the cost so being different and thinking outside the expected Valentines traditions could save you money. Here’s some examples of past Valentines day flowers that we loved creating in traditional colors and some bright funky designs.